Mattel knows the power behind marketing. Perhaps, barbie dolls is the most marketed doll in the history of play dolls.For over forty years, Barbie commercials have been on the TV and when the publicity was started in early 60s no other doll could compete it in sales. The marketing to the Barbie collectibles was excellent. To grace the shelves of their stores, young girls used to maintain a big collection of Barbies. Entered the world on 9 March, 1959 she still has lot of craze among elder women.These owners, search for classic dolls keenly and make their children collectors of exclusive picks in future.